In the world of instant messaging and superfast, 24×7 communication, we shorten everything. In this new world powered by the cloud, a new acronym is, therefore,in order – OMC – Oh My Cloud!
The Cloud is an omnipresent, yet unknown, possessor of all our data as we know it – passwords, files, photos etc. The potential of the Cloud remained unexploited until now and it was a term liberally used by every reputable media outlet. Today, the Cloud is a reality and offers an unprecedented opportunity for existing and new players to make money and for customers to save money.
Etisalat, du, and your neighbourhood telcom provider have a big opportunity with the Cloud that is similar to SMS, or texting for the BBM and Whatsapp generation. Back in late 1990s and early 2000s, when SMS burst onto the scene, it was called the “killer app” due to the revenue streams it drove to the telcos. But since SMS, there has been no killer app – even data services, touted as the “next big thing since sliced bread,” failed to deliver sufficient revenues. The telecom operator was merely the pipe when data rolled around.
But the Cloud promises a never-ending revenue stream because the telco with its infrastructure of high-speed cables can provide almost any service for a monthly operating fee. This opportunity also extends to corporations with service provider ambitions. However, telcos are well entrenched within user environments and experienced enough with monthly billing cycles.
Virtually any software, infrastructure, security or technology that businesses need for their daily use can be provided by telcos for a nominal fee. Instead of calling it SaaS (Software as a service) or PaaS (Platform as a service), I would call it EaaS (everything as a service). For example, telcos could drive NVIDIA and AMD’s vision for gaming to become platform/device independent and offer it as a service appropriately called “Gaming as a service” (GaaS). Console makers are trying to fight the inevitable by evolving their consoles from dumb game terminals to the center of our media consumption but that discussion is best left for another blog.
Wired .com recently carried an excellent piece on how the Could make the CIO and CTO extraneous unless their roles evolve. When CIOs relinquish the company issued laptop in favor of BYOD, we will see a surge in demand for device agnostic applications. That is, a breed of commercial applications (akin to cross platform consumer applications such as Angry Birds and Whatsapp) will emerge and offer a single user experience across devices.