The Telecommunications Regulatory Authority revealed its Q2, 2013 findings on the mobile phone industry in the UAE. Here are some interesting stats from the report.
Nokia continues to be the dominant player with a 56.4% market share of all phones. This contradicts the Gartner report where Smartphones outsold feature phones globally. In the UAE, four out of the top 5 phones sold are by Nokia and three of those are feature phones.
1) Nokia 1280/1280 at 3.9%
2) Nokia 101/1010 at 3.6%
3) Nokia X1 at 3.1%
4) Nokia E5 at 3.0%
5) Samsung Galaxy SIII
Following Nokia, Samsung is the second biggest player in the UAE market at 13.8% followed by BlackBerry at 10.7% and Apple at 7.4%. That brings us to the smartphone penetration rate in the UAE which is at 44% – a bit lower than what Google had reported some time back at 62%. Samsung has the best selling smartphone as you’d expect from the list above. Here is the list of the top-selling smartphones in the UAE.
1) Samsung Galaxy SIII at 2.6%
2) Apple iPhone 4S at 2.5%
3) Apple iPhone 4 at 2%
4) Apple iPhone 5 at 1.9%
5) BlackBerry Bold 9900 at 1.9%
Looking at the data above, you would think that iOS should be the most used OS however, Symbian still continues to be the dominant OS with a 38% lead in smartphone usage followed by BlackBerry OS at 23%, Android at 21% and iOS at 16%.
While Apple is the least used OS, the amount of time spent on mobile app stores makes it the largest with the iTunes store attracting an astonishing 4.1 billion visitors which is over 90% of the total app store visits across all platforms. Nokia’s OVI store stood at the second position with 134 million visitors, Samsung App Store with 107 million visitors and BlackBerry App World with 85 million visitors.