According to the latest figures from IDC, Android dominates 81 percent of the world’s smartphone market. You would think that with such a big market share, there would be numerous manufacturers enjoying considerable profits. Sadly that’s not the case. At best, all you have is a handful of companies that are actually making any profit. The extremely competitive nature of the smartphone market makes it very hard to distinguish your product from your competitors. However one Russian manufacturer is definitely thinking outside the box by adding an extra screen on the back of their phone. Say hello to YotaPhone.
[Tweet "People turn their smartphone on 100-150 times a day for 6 seconds each time. "]
With a standard 4.3” LCD screen on one side and another 4.3” Electronics Paper Display (EPD) on the other side to display notifications, the YotaPhone is certainly unique. “The problem with the smartphone is that it’s sleeping all the time” said CEO Vlad Martynov. “On average, people turn their smartphone on between 100-150 times a day and the screen is on for roughly 6 seconds for each of those times. The e-ink display consumes 8 times less battery than your average screen.”
Like the original Kindle, the EPD only uses battery when something is printed on the display. So even if you smartphone battery is completely empty, the most recent information on the EPD remains visible. A good use for it would be saving a map to a destination or a ticket to a movie. On the notifications side, you can view your messages, calendar appointments, weather display etc. Yota has also done some customisations such as making footnotes appear on the LCD when you’re reading an e-book on the EPD.
The YotaPhone certainly sounds very interesting and the good news is that you will be able to get it in the Middle East soon. According to Vlad, Yota has already signed up with Jumbo Electronics to bring their phones to the region. If all goes well, expect to see the Yota land in the UAE early next year.