EMS, the UAE based brand introduced their be range of smartphones at an event in Dubai today. A total of five devices were introduced across three ranges that ranged between prices of AED 299 to AED 699. On the lower side of the spectrum, the b.united 2 features a 3.5” HVGA screen with a dual core processor while the highest end b Elite 2 sport a 5” qHD screen with a 1.3GHz quad core processor. All handsets are equipped with Android 4.2 Jellybean.
Babar Khan the CEO of EMS mentioned that “be” as a smartphone brand has a vision of being competitive as well as extremely affordable with a premium finish. He also mentioned that these smartphones are backed by a strong after sales support service in launched countries along with International warranty. EMS has already done a soft launch of the be range in other parts of the world but the Dubai event marks official launch.
The following are the three ranges and the phones that were introduced by be.
b. Elite is the flagship range of “be”; this range offers high-class features with a premium design and finish. b. Elite 2 runs on Android 4.2 Jellybean, sports a 5.0” qHD screen powered by a 1.3 GHz Quad core processor, and offers an 8.0MP + 2.0MP Dual Camera combo for a high quality video calling experience.
b. social series is the full feature range with b. social 3 & b. social 4. b. social 3 features include 1.2GHz Dual Core, 4.0” WVGA Screen, Android 4.2 Jellybean along with 3.0 MP Camera and Front Camera. b. social 4 boasts a Qualcomm 1.2 GHz Quad Core Snapdragon processor, a high resolution 4.0” IPS Display and comes with a 5.0 MP Camera and Front Camera.
b. united range offers the best value for money featuring top quality entry-level smartphones that include b. united 2 & b. united 3. b. united 2 offers amazing value with 1.0 GHz Dual Core processor and an optimal sized 3.5” HVGA Screen, running the Android 4.2 Jellybean. b. united 3 features a 1.2 GHz Dual Core processor, Android Jellybean 4.2 and a high quality 3.75” IPS Display and comes in a superbly designed ultra slim form factor.
“be” smartphones will be available at leading electronic retailers across all Emirates from 10 December 2013. Applications like BlackBerry Messenger (BBM) and AVG Anti-Virus will come pre-installed on their devices.