We reported a few days back that du had started it’s campaign on the upcoming Mobile Number Portability (MNP) by encouraging customers to send an SMS to 3553 with the word change. According to du, the very next day after their announcement, Etisalat suspended the 3553 short code making it impossible to anyone to send out an SMS to that number. Apparently TRA had to step in and get Etisalat to reactivate the short code. The following statement was issued by du”
Despite this temporary setback, which interrupted our ability to reach out to customers who are interested in MNP, we believe that forming a competitive atmosphere in the country is a vital and healthy practice which is in line with the UAE leadership’s vision. du came into being in the UAE market in compliance with the objective of giving choice in telecom services to people.
Our campaign has seen tremendous response in the last few days during which hundreds of requests came through to us. This in turn strengthens our determination and confidence to continue efforts in this endeavour in making MNP a reality for the UAE next month.
I wonder if it’s time to heat the popcorn.