US-based Starwood Hotel & Resorts have implemented a new pilot program that allows its guests to use their iPhone as their hotel room keys.
After installing the Starwood Preferred Guest app, guests will receive a virtual key on their iPhone with which they can unlock a door with a tap using Bluetooth 4.0. Starwood believes that the technology will become standard for hotels in the coming years.
"We believe this will become the new standard for how people will want to enter a hotel," says Frits van Paasschen, Starwood's CEO. "It may be a novelty at first, but we think it will become table stakes for managing a hotel."