The local retail giant Jacky’s has announced a partnership with Samsung to open Samsung branded stores that will be operated by Jacky’s. According to the announcement, several of such stores will be opened in the next five months. Some of the current Jacky’s stores will also be converted to Samsung stores such as the ones in Mall of the Emirates and Deira City Center. The following was posted by Ashish Panjabi, Chief Operating Officer on Jacky’s Blog.
This year though we’re even busier than usual. We’ve recently entered an agreement with Samsung whereby we will be opening several Samsung brand shops over the next five months. These outlets will be owned by Jacky’s but be branded as Samsung outlets. Currently the locations confirmed for these concept retail outlets include the existing locations that Jacky’s occupies in Mall of the Emirates and Deira City Centre as well as new locations in Abu Dhabi and Sharjah. The outlets will be managed by Jacky’s in partnership with Samsung.
We’ve reached out to Mr. Panjabi to get some additional details on this partnership and will update you accordingly. Mr. Panjabi recently wrote a blog on tbreak about smartphone wars from a retailer’s perspective.