Microsoft’s advertisement campaign for the Xbox One has mostly been a hit, clearly defining the console’s capabilities as both a gaming machine and as an all-in-one device for entertainment. However, advertising is a tricky business and something could easily go amiss if you are not too careful about it.
Microsoft’s recent push for the Xbox One has landed itself into a bit of a controversy after being called out as sexist. The advert is an online letter template that seeks out to help men convince their significant other that an Xbox One is a great purchase for all kinds of purposes, be it playing games, following sports, exercising, or watching movies. The letter can be personalized and is largely tongue-in-cheek, however users have accused of it showing gender bias and being condescending towards woman.
The letter begins with, “You’d rather knit than watching me slay zombies, but hear me out on this. Xbox One is actually for both of us. Seriously.” The letter then describes the ways in which the the woman can watch movies and chat with her sister, while the man plays games and catch up on football.
You can see the letter for yourself below.
In response, a Microsoft spokesperson told Mashable that: “The letter is fully customizable and we meant no offense, but understand how the defaults could be perceived. We’re making changes to the letter defaults and apologize for the oversight.”