I remember the days when parents would show up at their kid’s musical recital and just sit in the audience and enjoy the show. They’d smile, maybe take a photo or two, or break out the handycam in the front row to record that special moment.
But of course, today’s generation of parents are totally different. They snap every gurgle, record every crawl, and instantly share with the world the good news that their kid is now fully potty-trained.
MIcrosoft seems to be playing on this in its latest Windows Phone advert, which highlights a parent’s obsessive need to capture every waking moment of their child’s life using their smartphone. In the ad, we have a hall full of parents all trying their best to record their kids using their iPhones, iPads, and Samsung phones. Of course, some parents creep toward the stage to get a better photo, and that’s when all the pandemonium begins. But sitting quietly in the back is an unfazed couple, who calmly take a photo with their swanky new Nokia Lumia 1020, equipped with a 41 megapixel camera and are able to effortlessly zoom in to the captured photo.
The ad continues Microsoft’s series of TV spots that’s poked fun at both Apple and Samsung before, but it remains to be seen just how much more Microsoft can keep pulling off these ads before they become just downright annoying.