After significantly chopping down sales forecast, and posting a massive fiscal loss, Nintendo says it will look to new areas for sales and marketing, and they aren't ruling out a merger and acquisition off the list.
"We should abandon old assumptions about our businesses," Iwata told The Nikkei. "We are considering M&A [mergers and acquisitions] as an option. For this reason, we'll step up share buybacks."
"We'll change the way we sell products, by managing customer information via the Internet. We'll offer discounts to steady regular customers. We'll cultivate emerging markets and launch new businesses in health and other areas. In an emerging country, you can expand the user base only after you offer a product line different from advanced economies in pricing."
Recently, the company said it will make a move into the smartphone market, developing apps that would showcase the "value of our entertainment offerings."