IDC has released Q3 data for the Middle East and it’s not looking good for PC manufacturers. According to them, the market declined 15% from last year Q3 in terms of volume. Laptops were affected the most with shipments down 17.8% from last year while desktops dropped by 10.4%.
Reasons given for declining PC sales varied from country to country. In the UAE, GITEX was a major factor with the event shifting from its traditional annual frequency to a bi-annual occurrence. The labor law is Kingdom of Saudi Arabia has forced several workers to leave the country, causing a shortage of supply of workers which has impacted both commercial and consumer spending on PCs in the country. Finally number of vendors holding back shipments due to the country’s political situation caused the Egyptian market to decline.
So what are people buying instead? Android based tablets. The tablet market grew 181.8% reaching a total of 3.2 million units out of which Android accounted for 2.39 million units with iOS and Windows making yo the rest.
As far as vendors are concerned, HP managed to lead the list of top vendors with a growth of 7.4% during Q3 of this year. Lenovo continued to be the fastest growing company racing to #2 position followed by Dell, Toshiba and Acer- all three of which showed declines.
On the tablet side of things, Samsung proved to be the dominant player with shipments of 775,000 tablets followed by Apple at 693,000 iPads, Lenovo came in at number 3 with 206,000 and Acer was next with 96,000 units.
“Though iOS continues to lose share in the region, the launch of the iPad Air and iPad mini with Retina display should help the vendor grow in terms of units shipped over the forecast period,” says Fouad Rafiq Charakla, research manager for personal computing, systems, and infrastructure solutions at IDC Middle East, Africa, and Turkey. “Windows OS is expected to grow as more businesses are adopting tablets in the work environment, while the growth of Android OS will continue to be attributed to the huge number of local and Far-Eastern brands that are shipping sizeable volumes of such devices quarter after quarter.”