Growing on a continuous basis, a study by TNS now shows that 78 percent of UAE residents own a smart phone compared to the global average of 42 percent. Tablet ownership in the UAE at 19 percent is also higher than the rest of the world that TNS puts at 12 percent. Like the rest of the world, we enjoy using our tablets in the evenings, closely followed by ‘in bed before sleeping’, ‘when going on holiday’, and ‘while watching TV.’ TNS’ regional chief executive officer, Steve Hamilton-Clarke predicts that usage share, or time spent on a device, is expected to grow for tablets at the expense of smartphones and laptops.
“There is a comfortable dance going on. As organisations and governments embrace mobile apps and m-commerce technology, consumers embrace a smartphone. In fact, around half of the world’s mobile owners are ready to use their phone to make purchases and manage money, and here lies the opportunity for UAE businesses across the board,” said Mr. Hamilton-Clarke
We asked Mr. Ashish Panjabi, COO at Jacky’s Electronics, one of the region’s power retailers on whether he agrees with the number stated above or not and he had the following to say:
I don’t see tablets vs smartphones competing for a market share- rather, both are very complementary products. Sure, they overlap in many categories but you could argue that the effectiveness of this depends more on the setting you’re in than the utility of the actual device. The product that tends to lose out here in my opinion is the laptop. Tablets are slowly becoming laptop replacement products and the best example of this we saw was with the Nokia Lumia 2520 where it finally looks possible to work on Excel using a tablet.