According to a report from VG247, Amazon's upcoming Android console will carry a price tag of "under $300".
Rumors of an Android console from the popular online retailer surfaced last year, and it was reportedly due to release by the end of 2013. Of course, that time frame has passed but it seems the company is still actively working on the project. Lab 126, the design company behind the Kindle, is alledgedly working on the hardware.
The report also claims that multiple game publishers were briefed on the console by Amazon, suggesting that a final form of software and hardware may have been decided upon.
It's somewhat surprising that Amazon is still purpusing the project. Last year, the $99 Android-based Ouya console failed to find a place in the market despite a rather decent developer backing and some quality games. If Amazon's console is priced even higher than that – nearly the price of the NVIDIA Shield Android handheld – it will certainly be an upheavel task for Amazon to convince buyers of the benefits of playing Android games on their TV.
As such, it will be interesting to know how Amazon approaches this space and what innovations it plans to bring along with it.