While we may know Sharp as a once-glorious manufacturer of electronics, the struggling giant is turning to new avenues to try an make a comeback in the market.
The company is using its own technologies to artificially control light, temperature, and humidity in order to grow strawberries in the Middle East. A trial run began in Dubai in July this year, with plans to expand to factory-scale business by 2015.
Japanese-grown strawberries are popular in the region for being sweeter than regular ones, but shipping them from Japan have often led to problems due to the distance involved. Sharp hopes that it can help cultivate these strawberries in the region using its LED technologies to facilitate photosynthesis.
In all honesty, I think Sharp’s CEO may have sent a memo that said “We need to be more like Apple”, but that somehow got lost in translation – literally.
(via The Ashai Shimbun)