Company intends to sell of PC business under the VAIO brand.
In a press statement released by Sony, the company said that it is selling off its VAIO brand and concentrate more on smartphones and tablets, citing “drastic changes in the PC industry”. Japan Industrial Partners (JIP) will take over the business, with the deal expecting to be completed by the end of July this year. The statement also said that Sony will “immediately cease planning, design and development of PC products”. It also said that manufacturing and sales will be discontinued after they release their Spring 2014 lineup. Sony also assured customers that they will still get after sales support even if the deal has been completed.
Always associated with elegant design, the VAIO line of notebooks has always been one of the preferred brands by some, including Steve Jobs – to which he even envisioned VAIOs running on Mac OS X.