Jun 11, 2014 Abbas Jaffar Ali
Nokia, or Microsoft Devices, launched two new phones for the Middle East yesterday. The Lumia 630 is a dual-SIM phone targeted towards the first-time smartphone buyer while the Lumia 930 is the new flagship product. The Lumia 630 is already available in the UAE and KSA for AED 599 / SAR 575 while the Lumia 930 is expected to arrive later this month at AED 2199. Both these phones are powered by the latest Windows Phone 8.1 Operating System.
“Lumia smartphones are growing in popularity across the region”, says Arto Nummela, Senior Vice President Microsoft Devices, India Middle East and Africa. “This new chapter in the Lumia story builds on the success of the Lumia 520 for affordable smartphones, and also brings new innovations at the high end. The combination of Lumia differentiators and Microsoft services provides a compelling proposition for both consumers and business users”.
Lumia 630 and Lumia 635:
The Nokia Lumia 630, available in both Dual SIM and Single SIM variants, and the Nokia Lumia 635 with 4G capability, are the first Lumia devices running Windows Phone 8.1 available in the region. They deliver an unrivalled affordable smartphone experience and add award winning design and experiences found on high end Lumia to the leading personalization brought by Windows Phone 8.1.
“Dual SIM is a key feature in many countries across Middle East Africa and we have seen great traction on our Dual SIM devices across the Asha and Nokia X range,” says Ifi Majid, Head of Global Sell-In and Customer Engagement, Product Marketing for Microsoft Smart Devices. “We are now thrilled to bring Dual SIM to our Windows Phone portfolio, with the Lumia 630. This smartphone is an all-round great value proposition with signature design, superior imaging capability, great sound for music and video. And for those who want a little extra performance, the Lumia 635 with 4G/LTE capability offers a great user experience”.
The Lumia 630 and Lumia 635 have started to roll out in the region and will be available in black, white, yellow, orange and green*.
The Lumia 930 with Windows 8.1 integrates the best of Microsoft and Lumia to deliver the ultimate video and imaging experience on a smartphone. The Lumia 930 packs a rich suite of applications and services into a beautifully crafted design with metallic details and vibrant new colours, while keeping content like photos, videos and documents in sync across Windows Phone, PC, tablet and Xbox devices.
“The Lumia 930 is our latest flagship device in the Lumia range,” says Ifi Majid. “It comes with beautifully crafted flagship design, flagship specs from processing power to screen quality to feature set and flagship imaging capability, synonymous with our high end Lumia smartphones.
The Lumia 930 is expected to be available during the third quarter of 2014. It will be available in a range of colors including black, white, green, yellow and orange*.
Founder of tbreak.com, Abbas has been living and breathing technology before phones became smart or clouds started storing data. You can contact him at firstname.lastname@example.org
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